Customer Experience Consulting
Transform My Business
Give your customers what they want, at every touchpoint
An exceptional customer experience is at the core of your business’s success. Tailor every interaction to their needs with powerful customer insights.
Customer Research
Consumers are the backbone of every business, but it can be hard to keep up with their changing demands. Customer research is a powerful way to fully understand your target market. Tailor every experience - from your website, to in-store, to post-purchase - and drive more ROI.
We’ll help you understand the behaviours, motivations and attitudes of your audience, to create accurate customer segments and buyer personas, and further develop your strategic value proposition. Our work enables effective decision-making with a higher probability of success at every point of your customer’s journey.
We’ll help you understand the behaviours, motivations and attitudes of your audience, to create accurate customer segments and buyer personas, and further develop your strategic value proposition. Our work enables effective decision-making with a higher probability of success at every point of your customer’s journey.
Customer Experience Strategy
Put the customer at the centre of your business with a customer experience strategy. From inception to point of sale, right through to customer advocacy, we help you connect your operations to the customer experience at every touchpoint. The result? Positive, meaningful interactions with your customers every step of the way.
We deliver maximum business return for our clients by combining Growth Marketing & Business systems expertise
UX Strategy & UI Design
With a connected world at our fingertips, people make decisions fast. If your business doesn’t deliver an exceptional online experience, your customers won’t hesitate to move on to the competition. We work as an extension of your team to ensure that every engagement with your brand, products and services is seamless and beautifully designed.
Whether it’s a unique website or eCommerce store, our work balances creativity, usability and performance to help you bridge the gap between your brand and your customers.
Whether it’s a unique website or eCommerce store, our work balances creativity, usability and performance to help you bridge the gap between your brand and your customers.
CRM Marketing and Sales/Service Automation
Are you frustrated because you don’t know the revenue your inbound marketing and sales efforts are delivering for your business? As a certified HubSpot Partner, we’re experts at creating end-to-end solutions for measuring your marketing ROI.
By connecting your customer database or Customer Relationship Management (CRM) solution to your digital marketing dashboard, you can track leads from lead submission, right through the sales pipeline, to final conversion. Get a view into every touchpoint throughout the customer journey, so you can focus your time and money where it counts.
By connecting your customer database or Customer Relationship Management (CRM) solution to your digital marketing dashboard, you can track leads from lead submission, right through the sales pipeline, to final conversion. Get a view into every touchpoint throughout the customer journey, so you can focus your time and money where it counts.
CRO & Website Personalisation
Your website looks great and traffic is up, but those visitors aren’t converting into paying customers. Sound familiar?
Conversion Rate Optimisation (CRO) and website personalisation enable you to design, test and implement small modifications to your website to encourage users to take a desired action. Whether it's your homepage, checkout, or a captivating blog post, we can optimise every aspect of your website to encourage conversion.
By continuously testing strategies - including identifying underperforming parts of your website and improving what's already working - we give brands data-driven insight into what’s working, and what’s not.
Conversion Rate Optimisation (CRO) and website personalisation enable you to design, test and implement small modifications to your website to encourage users to take a desired action. Whether it's your homepage, checkout, or a captivating blog post, we can optimise every aspect of your website to encourage conversion.
By continuously testing strategies - including identifying underperforming parts of your website and improving what's already working - we give brands data-driven insight into what’s working, and what’s not.
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Let's work together
General Enquiries
digital@thebluerock.com.au
(03) 8682 1111
Melbourne
Level 16, 414 La Trobe Street,
Melbourne VIC 3000
